A GiftCard is a plastic card that is generally similar in appearance to a credit or debit card. A GiftCard is branded to an individual retailer or consumer service provider and replaces and upgrades the retailer’s paper gift voucher scheme. A GiftCard has no value until it is activated so may be safely displayed within a retailer’s own outlets as well as distributed for sale in other retail locations.

Buying a GiftCard loads up the balance in the GiftCard’s stored value account by the amount paid for the card, so buying a $500 GiftCard would load $500 into that card’s account. GiftCards work by swiping the mag stripe or bar code on the card at the retailer’s cashier to activate, spend or reload the card. ValuAccess checks, validates and authorises each transaction in real time.

The remaining balance on the GiftCard can be used at a later date and the GiftCard can be reloaded with additional value, as permitted by the retailer’s programme.


  • Distribution network of hundreds of high traffic retail locations across Hong Kong to significantly expand reach
  • Expansive GiftCard feature set to provide the flexibility to match your consumers’ needs
  • Highly reliable, proven, secure technology platform for transaction processing, fraud control and all back end functions
  • Full logistic support for manufacturing, tracking and delivery
  • Customer Service for enquiries from customers and your own staff
  • Full reporting suite and reconciliation capability
US$18.5 Billion worth of GiftCards were sold in US for year end (Christmas) holidays 2005
Average value of a GiftCard purchased in US has been US$40 for the last 3 years running
81% of US consumers would prefer to receive a GiftCard to their favourite retailer than a gift
97% of recipients of restaurant GiftCards hoped to receive them again
2 in 10 recipients of GiftCards got cards from stores they didn’t normally visit and became regular shoppers as a result
Converting to GiftCards has shown upwards of a 600% increase in sales over paper gift vouchers
59% of recipients of GiftCards spend above the value of the card
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